Organizational identity is the perceived attributes and characteristics that define an organization and differentiate it from other similar entities. It includes elements such as mission, values, culture, history, and brand image, all of which contribute to how the organization is perceived by internal and external stakeholders. Research in this area seeks to understand how organizational identity is constructed, maintained, and communicated, and how it influences organizational behavior and performance. Scholars may study topics such as organizational symbolism, identity formation processes, identity conflicts, and the relationship between identity and organizational change. By studying organizational identity, researchers aim to gain insights into how organizations can strengthen their sense of identity and effectively position themselves in the marketplace.